I’m Christine Macaulay-Turner, a Creative Brand & Marketing Manager with over a decade of experience. My journey has been a blend of creativity, strategic thinking, and a passion for sustainability, something that has shaped the roles I’ve taken on.

For 15 years, I worked in the fashion industry, where I gained invaluable experience in brand management and design. From launching startups to overseeing rebrands, I’ve always focused on building strong, authentic brands that resonate with audiences. My work with brands like Joanie Clothing, and The Future Forest Company has given me the opportunity to shape brands, grow communities, and help businesses thrive in competitive markets.

Throughout my career, one thing became clear: I wanted to use my skills to make a positive impact on the world. As Brand & Marketing Manager at The Future Forest Company, I’ve been fortunate to combine my expertise in brand strategy with my personal passion for reversing climate change.

In every project I take on, whether it’s creating a brand identity, developing social media marketing campaigns, graphic design or building stakeholder relationships, I aim to create authentic connections and foster growth. I love to bring ideas to life while ensuring that every aspect of a brand aligns with its core values.

Alongside my work in brand management, I’m the founder of Good Fronds, a blog focused on sustainable living.

When I’m not working, you’ll find me tending to my garden, enjoying a long bath, or renovating my home. I believe in the power of nature and creativity to inspire change, and I’m always looking for new ways to combine my professional expertise with my passion for the planet.