UNDO Carbon
UNDO Carbon are on a mission to remove billions of tonnes of Carbon permanently and put it back in its place. Working closely with the team, I developed the assets and strategy for the brand launch.
Overview: Brand Launch UNDO Carbon
Working closely with the C-Suite and external agencies, I developed the assets for the launch of carbon removal startup UNDO Carbon. This role included launching the brand across all social platforms, contributing to the website build, overseeing press release, social media, video materials, and event assets. I ensured that the launch effectively communicated the company’s innovative practices and unwavering commitment to sustainable carbon removal solutions.
Marketing Deliverables:
Collaborating closely with the operations team at UNDO, I designed and developed a range of social media assets to showcase their attendance at the Royal Highland Show. The promotional materials included flyers, banners, and a video introducing the brand.
Deliverables:
Designing event banners, flyer, video
Social Media Graphics
Overseeing video for website launch
Overseeing photography for website/ brand launch
Social launch
Introductory Video:
Collaborating with a videographer to deliver an impactful introductory video for the UNDO Carbon brand launch. I collaborated with the UNDO team on creative concepts, managed logistics, and ensured a smooth shoot. The final video captured the brand’s innovative climate solution and vision for the future.
One of the challenges in communicating the UNDO Carbon mission was explaining the operational process succinctly. We captured the process on video to clearly illustrate how they operate and to engage landowners. This video was shown at The Royal Highland Show to engage landowners and potential clients.
Royal Highland Show Video:
UNDO Carbon
Achievements:
The brand launch and marketing efforts for UNDO yielded positive results, significantly increasing brand awareness and engagement. Social media interactions grew as a result of compelling visuals, including videos and promotional materials. Landowners showed initial interest in the brand, and there was a notable rise in inquiries and partnerships, demonstrating the effectiveness of the outreach.
Christine
