Case Study: Hulme Community Garden Centre Community Share Offer
Brief: Hulme Community Garden Centre Community Share Offer Marketing Campaign
Hulme Community Garden Centre aimed to raise up to £200,000 through a Community Share Offer Campaign, which required a targeted marketing campaign to support the development of their new building project. Their exciting plans involved creating a new accessible entrance from the street, a bigger indoor shop, functional office space, a warm hub for volunteers and an improved cafe area. Also new flushing, accessible toilets with baby changing facilities. The build was to be a fully environmentally friendly project, using repurposed shipping containers to create a happy space for friends, families and groups to spend time together in a truly inspiring environment.
Vision and Inspiration: From Parking Lot to Paradise
The Hulme Community Garden Centre holds a special place in the hearts of the local community, serving as a hub for education and connection. To support the community’s needs, a comprehensive marketing plan was developed, including a strategic approach to messaging, social media engagement, and outreach to potential corporate partners.
Assets: Educational Posters & Flyers
A series of educational flyers and posters were created with the purpose of providing information about the construction project and fostering a sense of involvement within the community. These posters were carefully designed to be inline with the existing branding and easy to understand, ensuring that they effectively communicated important details about the build while also encouraging community members to take an interest in the project.
Deliverables:
Marketing Strategy
Social Media Management
Social Content Creation
Educational Poster and Flyer Design
Tote Bag Design for Community Investors
Marketing Pack for Corporate Investors
Working closely with the board of trustees, all assets were created and circulated within a 6 month timeframe.
Campaign Results:
We launched the campaign on the 1st July, on 12th August 2019 we successfully raised £204,850 with 221 investors in 42 days. Hulme Community Garden Centre now boasts a easy access, thriving indoor eco-friendly shop, vibrant cafe, toilets and space for volunteer groups.
“a garden centre with a difference that makes a difference”