Bespoke Design Package: AI Futures
We were thrilled to partner with AI Futures, an innovative startup, to craft a powerful and cohesive brand identity.
1-1 Discovery Call
Our collaboration with AI Futures began with a 1-1 discovery call, where we took the time to deeply understand their startup’s mission, values, and target audience. This call allowed us to gather valuable insights into the essence of their business, ensuring that every design decision would resonate with their vision. We discussed their aspirations, key goals, and challenges, ensuring we were aligned from the very start, laying a strong foundation for a brand identity that authentically represented AI Futures.
Brand Moodboard
Following our discovery call, we created a moodboard to visually capture the essence of AI Futures’ brand. This moodboard served as a creative reference point, pulling together design elements, textures, and imagery that reflected the innovative and forward-thinking nature of the startup. By curating this visual collage, we were able to establish a clear direction for the brand, ensuring consistency and coherence in the designs we would develop.
Colour Palette
For AI Futures, we carefully selected a colour palette that would represent the startup’s bold, forward-thinking ethos. We focused on choosing a combination of colours that conveyed innovation, trust, and professionalism—traits that align perfectly with AI Futures' mission in the tech recruitment space. The colour palette was designed to create a striking visual identity, ensuring their brand stood out while maintaining the flexibility to adapt to various media and platforms.
Primary & Secondary Logo Design
Working very closely with the team at AI Futures we developed the primary and secondary logo designs. We combined sleek, modern typography with a distinctive icon to visually convey their cutting-edge approach to AI and technology. The logo serves as the cornerstone of their brand identity, providing a strong visual anchor that speaks to their industry and mission while remaining adaptable for various applications, from website headers to marketing materials. The secondary logo design was crafted to maintain the integrity of the core identity while offering a simpler, more compact version that works well in situations where space is limited or a less formal presentation is required.
Supporting Graphic Elements
To complement the logo, we designed a set of supporting graphic elements that would enhance AI Futures' overall brand presence. These elements included icons, patterns, and textures, all designed to be consistent with the brand's values and visual language. These supporting assets allowed AI Futures to create a more dynamic and engaging visual experience for their audience, reinforcing their brand message across all communications, whether digital or print.
Brand Guidelines
After finalising the logo and supporting elements, we compiled comprehensive brand guidelines for AI Futures. These guidelines serve as a roadmap for maintaining consistency across all brand materials and platforms. From logo usage to colour specifications and typography rules, the brand guidelines ensure that AI Futures' identity remains unified, whether they are creating marketing collateral in-house or working with external partners. The guidelines empower their team to maintain a cohesive and professional brand image at all times.
Branded Social Graphics Package: AI Futures
AI Futures chose our Branded Social Graphics Package to enhance their digital presence with a cohesive and professional look across key platforms. The process began with a 1-1 discovery call, where we dove into their brand’s vision and values, ensuring that every design element aligned with their goals. Following this, we provided AI Futures with a suite of editable branded graphic templates for social media, allowing them to maintain a consistent and polished presence across their channels. In addition, we delivered a suite of branded profile banners for LinkedIn and branded backgrounds for Microsoft Teams calls, ensuring their online profiles reflected their innovative brand identity. This package empowered AI Futures to manage their digital presence effortlessly while keeping their brand front and centre across social platforms.
